IDFC FIRST BANK

Objective:  IDFC First Bank wanted to launch a social media campaign to educate consumers on safe banking habits and cyber fraud awareness on children’s day.

Solution: As kids, we were taught not to share our personal information with anyone, but as we grow older, we forget. In the campaign ad, the younger self is urging the older self to stay vigilant by keeping them informed about financial fraudsters’ modus operand, how to detect cyber fraud and safety precautions.